We're looking for a Brand Strategist & Copywriter based in Brussels to help define, articulate, and evolve the Cohabs brand. This is a hybrid role combining strategic thinking, creative concept development, copywriting, and marketing planning. You will be the driving conceptual force behind our marketing initiatives, ensuring every campaign, message, and touchpoint contributes to building a distinctive and meaningful brand. Working within our Marketing team, you'll collaborate closely with our Brand Designer, Photographer, Producer, Social Media Manager, Performance Marketing team, and Customer Experience team to shape how Cohabs is perceived across every stage of the customer journey. What you'll be doing Lead the development and evolution of Cohabs' brand strategy and positioning. Define and maintain the brand voice across all customer-facing communications. Develop creative concepts and campaign narratives that strengthen brand awareness and engagement. Write and review copy across a variety of channels, including website, app, social media, paid campaigns, email marketing, events, merchandising, and brand activations. Partner with the Design team to translate strategic thinking into compelling creative executions. Collaborate with the Performance Marketing team to ensure brand storytelling supports acquisition and conversion objectives. Build and execute full-funnel marketing plans that connect brand-building initiatives with business performance. Ensure consistency of messaging across all channels and customer touchpoints. Leverage AI-powered tools to enhance content creation, ideation, and marketing execution. Analyze campaign performance and customer insights to continuously refine brand communication and strategy. Contribute to establishing Cohabs as the world's leading coliving and lifestyle brand. What we're looking for 5+ years of experience in Brand Strategy, Marketing Strategy, Creative Strategy, Copywriting, or a related role within a creative agency or in-house marketing team. Strong conceptual thinking and the ability to translate strategy into impactful creative ideas. Excellent writing skills with confidence in developing and defending creative messaging. Experience working on both brand-building initiatives and performance marketing campaigns. Strong understanding of full-funnel marketing and how messaging influences customer behavior. Ability to balance strategic thinking with hands-on execution. Experience developing brand narratives, communication frameworks, and marketing plans. Comfortable collaborating across creative, marketing, and operational teams. Proficiency in leveraging AI tools to support content creation, ideation, and campaign execution. Strong project management and organizational skills. Fluent in English. Excitement for the Cohabs mission and a clear vision for how the brand can continue to evolve and strengthen its market perception. If you’re looking for a role where no two days are the same, this is your sign to apply ✨ Starting date: ASAP Salary range to expect: €63,000 - €70,000 gross/year, depending on experience Contract type: Full-time permanent contract (Belgium)