Head of Sales (Watches)
Aldelia — Lagos, Nigeria
WE ARE HIRING: Head of Sales (Watches) Location: Lagos, Nigeria Employment Type: Full-Time Industry: Luxury Retail / Watches Reports To: Managing Director / CEO ABOUT THE ROLE Our Client is seeking an experienced and commercially driven Head of Watches to lead its watches category nationally. The successful candidate will oversee category strategy, sales performance, merchandising, and profitability while managing the National Sales Manager and Head of Sales to drive business growth and strengthen the Company's position in the luxury watch market. KEY RESPONSIBILITIES Category Strategy & Business Leadership Develop and implement the national watches category strategy in line with business objectives. Take full accountability for category performance, revenue growth, and profitability. Establish annual sales targets, budgets, and performance objectives. Identify market opportunities, emerging trends, and potential growth areas. Sales & Commercial Performance Oversee national sales operations and drive achievement of sales targets. Monitor revenue, margins, inventory turnover, and overall category performance. Develop strategies to improve profitability, market share, and customer retention. Build and maintain relationships with high-net-worth individuals (HNWIs), VIP clients, and corporate customers. Merchandising & Brand Management Oversee product selection, pricing, assortment planning, and inventory management. Manage relationships with international watch brands, suppliers, and distributors. Ensure the product portfolio aligns with market demand and luxury brand positioning. Monitor product performance and optimise stock availability. Team Leadership Manage and provide strategic direction to the National Sales Manager and Head of Sales. Establish KPIs, review performance, and drive accountability across the watches category. Coach and develop teams to deliver exceptional customer service and sales results. Client Experience & Market Development Strengthen the Company's position in the luxury watch market. Develop initiatives to attract and retain premium clientele. Monitor competitor activities, market trends, and customer preferences. Collaborate with Marketing and Operations teams on campaigns, launches, and client events. Financial Control & Reporting Monitor category budgets, sales performance, margins, and profitability. Ensure effective inventory controls and compliance with company policies. Provide regular performance reports and strategic recommendations to senior management. REQUIREMENTS Bachelor's degree in Business Administration, Marketing, Sales, or a related discipline. Extensive experience in luxury retail, watch sales, or premium consumer goods. Proven track record in category management, commercial leadership, and profitability management. Strong knowledge of luxury watches, international brands, merchandising, and market trends. Experience managing senior sales teams and driving national sales performance. Strong financial acumen, negotiation, and business development skills. Established relationships with HNWIs, VIP clientele, and luxury brand partners will be an advantage. Excellent leadership, communication, and stakeholder management skills.
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